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VRCA – ZEBx: Marketing the High Performance Home
September 15 @ 10:00 am - 12:30 pm
Vancouver Regional Construction Association – ZEBx: Marketing the High Performance Home
Whether you’re a green building buff or starting your first zero emission project, strategic marketing that elevates your brand, generates demand, and increases your profit margin is critical.
On September 15th, join ZEBx and its panel of real estate marketing experts as they debunk common marketing myths and get to the heart of what effectively sells a high-performance home:
-How do we communicate the multiple benefits of high-performance homes most effectively?
-What matters most to prospective buyers and owners?
-Is the pitch different for a client that wants to build a home than a prospective buyer of an existing home?
-Is it better to sell the client something that they want or something that the world needs?
-What is it like to live in a certified Passive House home?
-How is the pandemic changing the way the marketplace sees high-performance homes?
Date: September 15, 2020
Time: 10 a.m. – 12:30 p.m.
Learning Units (LUs): 2.5 Core
Register: Click here