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November 13, 2019 @ 12:00 pm - 2:00 pm
This session is part of the 2019 Fall Professional Development Series.
Dating back generations, architecture and communication have long been members of the same family. But unlike marketing, communication has established a close relationship with architecture, even at times sharing the same last name – design. With new technologies, the design family tree has grown, and extended family members have been adopted. With these advances, it’s now time to revisit the relationship architecture has with communications and marketing.
This session will demonstrate how storytelling can be used to help support, frame, and strengthen marketing goals for architectural firms.
Date: November 13, 2019
Time: 12– 2 p.m. (lunch provided)
Location: AIBC, Suite 100, 440 Cambie Street, Vancouver, B.C., and via WebEx
Learning Units: 1.5 Core
Register by November 8
Presenter: Colette Parras Architect (NL), M.Arch